Profile by Sanford Announces Profile Perform
Profile Perform Provides Energy, Builds Muscle.
Profile by Sanford, the comprehensive weight-management program developed by Sanford Health, has launched a new line of pre-workout and post-workout drinks aimed at individuals who want to live active lifestyles.
Profile Perform has unique food products and service components that expand Profile’s reach into the performance nutrition market and advance Profile’s vision to be the premier choice for healthy living. Perform is integrated into Profile’s unique nutrition, activity and lifestyle coaching model. The new brand is available in Profile retail outlets right now. More information can be found online at profileperform.com.
“Profile Perform is an innovative way to encourage healthy lifestyle change,” said Stephen Herrmann, PhD, Senior Director of Store Operations for Profile by Sanford. “We’re great at helping people meet weight loss goals, and Peform allows us to respond when someone has hit their goal and asks ‘What’s Next?’”
Profile Perform launches with four different food products. Activate pre-workout drinks, which provide energy before or during more intense workouts, come in lemon lime and mixed berry flavors. Restore post-workout shakes, Vanilla and Chocolate, help people recover and build muscle.
“Profile Perform is nutritious, delicious and safe,” Herrmann said. “We developed Peform from the ground up to be a safe way to fuel more intense workouts, but also we paid special attention to making it great-tasting and easy-to-drink.”
Perform pre- and post-workout drinks are FDA-approved foods. Profile Perform has also received Informed-Sport certification, a process that verifies that Perform contains no harmful ingredients or banned substances.
“There’s a trust factor when people see the Profile by Sanford name,” Herrmann said. “We owe it to our members to develop unique things that make healthy lifestyle change easier.”
On the service side, Profile by Sanford is looking to meet member demands. A set of running plans – 5K, 10K, half-marathon, and marathon – are available for Profile members. Members will also be shown how Perform fits into their overall nutrition plan.
“We want the couch-to-5K crowd to know Profile can help,” Herrmann said. “Profile is built to help people reach their personal goals, and we’re excited that we can help people with an entirely new set of goals.”
About Profile by Sanford
Profile by Sanford combines nutrition, activity and lifestyle coaching to encourage healthy weight loss and healthy living. Physicians and researchers at Sanford Health, one of the largest and most innovative health systems in the nation, designed Profile by Sanford to be a simple, effective and sustainable weight loss solution. The program’s results-oriented approach has allowed Profile by Sanford to open nearly 30 locations in less than five years. Another 30 stores are currently in development. For more information, visit profileplan.com.
About Sanford Health
Sanford Health is an integrated health system headquartered in the Dakotas. It is one of the largest health systems in the nation with 45 hospitals and nearly 300 clinics in nine states and four countries. Sanford Health’s 28,000 employees, including more than 1,300 physicians, make it the largest employer in the Dakotas. Nearly $1 billion in gifts from philanthropist Denny Sanford have allowed for several initiatives, including global children's clinics, genomic medicine and specialized centers researching cures for type 1 diabetes, breast cancer and other diseases. For more information, visit sanfordhealth.org.